Ambitious, Strategic, and Passionate About Growth
- Revenue-Driven Sales Leader – Expert in Strategy, Execution & Closing Deals
- Gaming & Tech Business Development – 6+ Years Driving Partnerships & Growth
- Global Network – 9,500+ LinkedIn Connections Across Gaming & Tech
Director of Business Development
With 10+ years of experience in business development, including 6+ years specializing in the global gaming industry, I build strategic partnerships, drive revenue growth, and navigate dynamic, multicultural environments. My background at Antidote, Magic Media, and Lionbridge has given me a strong understanding of the gaming services ecosystem and the needs of publishers and developers, along with the ability to deliver innovative solutions, work efficiently under pressure, and lead cross-functional teams to success.
Work Experience
April 2025 – Present
Director of Business Development – Lionbridge
Driving Lionbridge’s global gaming business development strategy, achieving annual quota and securing €2M+ in new-logo business within the first year.
1. Business Development & Sales Growth
Lead business development initiatives focused on identifying, developing, and closing new revenue opportunities across the global gaming market.
Manage the full sales cycle, from market research and prospecting through discovery, solution development, negotiation, and contract closing.
2. Strategic Partnerships & Account Management
Build and maintain strategic relationships with gaming publishers, developers, and other key industry stakeholders.
Develop and manage strategic accounts, identifying opportunities for long-term partnerships, upselling, and expansion.
3. Market Strategy & Research
Develop and execute go-to-market strategies to expand market presence and penetrate new accounts and markets.
Monitor market trends, competitor activity, and customer needs to identify new business opportunities and inform commercial strategy.
4. Cross-Functional Collaboration
Work cross-functionally with commercial, operations, delivery, marketing, legal, and senior leadership teams to develop tailored solutions for clients, and lead commercial negotiations balancing customer requirements with profitability.
September 2024 – February 2025
Senior Business Developer – Magic Media
Magic Media is an international gaming, tech and entertainment group, powered by building creativity and protecting innovation.
1. Business Development & Sales Growth
Identified and pursued new business opportunities to drive revenue growth.
Managed end-to-end sales cycles, from prospecting to contract negotiation and closing deals.
Negotiated contracts and licensing agreements to maximize profitability.
Tracked and analyzed sales performance, optimizing strategies based on data-driven insights.
2. Strategic Partnerships & Account Management
Built and maintained strategic partnerships with key industry stakeholders.
Led account management efforts, ensuring client satisfaction and long-term retention.
Represented the company at industry events, trade shows, and networking conferences.
3. Market Strategy & Research
Developed and executed go-to-market strategies to expand market presence.
Conducted market research to identify trends, competitor insights, and growth opportunities.
4. Cross-Functional Collaboration
Collaborated cross-functionally with product, marketing, and operations teams to align business goals.
September 2020 – September 2024
Business Development Director – Antidote
Antidote is an online solution for playtesting PC and mobile games. A complete user experience platform specialized in videogames. Led business development strategy and a team of four, contributing to the company’s growth from approximately €1M to €10M in valuation.
1. Partnership & Deal Management
Identified and secured partnerships with video game studios and publishers, driving strategic growth.
Closed and managed long-term commercial relationships with leading global publishers, including Tencent, NetEase, Bandai Namco, Electronic Arts, and Ubisoft.
2. Client Engagement & Project Support
Conducted daily meetings with game developers to provide insights and solutions for improving their projects.
Guided prospective customers through the entire buying journey as a subject-matter expert and trusted commercial advisor.
3. Sales Leadership & Alignment
Led the company’s global business development strategy and managed a team of four business development professionals.
Consistently met or exceeded monthly, quarterly, and annual revenue targets.
4. Cross-Functional Collaboration
Collaborated closely with marketing, customer success, legal, technology, and company founders to align commercial strategy and customer needs.
Represented Antidote at major international gaming events, including GDC and Gamescom.
June 2016 – February 2020
Business Development Manager – EIDE
EIDE is an industrial manufacturing company specialized in Mechanical Power Transmission devices such as clutches and brakes.
1. Export Strategy & Revenue Growth
Coordinated the company’s export policy, driving a 45% annual revenue increase for the last 3 years.
Defined commercial strategy, pricing policies, and a partnership program for international expansion.
2. Global Partnership & Business Development
Identified and secured new partners, distributors, and manufacturers across European countries and globally within the Mechanical Power Transmission sector.
Developed partnerships with leading international companies across the aerospace and renewable energy sectors.
3. Client & Market Engagement
Managed key customer relationships by visiting clients and prospects 25% of the time.
Defined and prioritized the top 5 countries by revenue: France, Turkey, Canada, India, and Germany.
4. Strategic Relationship Building
Coordinated engineers, founders, and production teams to develop and deliver tailored solutions for customers.
2018 – 2020
Co-Founder – Engifield Engineering
Engifield Engineering is an engineering and consulting start-up connecting manufacturers with international suppliers and providing engineering services to businesses.
1. Venture Creation & Strategy
Identified a market opportunity and developed the business from concept to commercial operation.
Defined the initial business model, positioning, and commercial strategy.
2. Marketing & Lead Generation
Created and launched the company’s website and developed initial marketing and lead-generation activities.
Generated leads through outbound prospecting, direct outreach, and paid media campaigns.
3. Client Development
Developed relationships with prospects and managed client meetings across different levels of seniority.
Managed the early-stage commercial development of the company and built its initial customer pipeline.
4. Solution Development
Worked alongside the co-founder and engineering team to understand customer requirements and develop tailored solutions.
Education
2015
Msc. International Business
ESCI Business School
2015
Msc. Teaching Training
Universidad Internacional de la Rioja (UNIR)
2014
Deg. Economic History + Erasmus Exchange
Universitat de Barcelona and Universität Leipzig (Germany)
2013
Dive Instructor PADI
Ban’s Diving Resort (Thailand)
Skills
- Consultative & Complex Selling
- Sales Negotiation & Commercial Structuring (MSAs, SOWs, Rate Cards)
- Pipeline Management & Revenue Forecasting
- Strategic Account & Partnership Management
- Market Expansion & Go-to-Market Strategy
- Gaming Market Knowledge
- Selling Services to Publishers & Developers
- External Development & Game Services Landscape (Co-Dev, Art, QA, Localization)
- Lead Generation & Prospecting
- Team Leadership & Coaching
- Cross-Functional & Stakeholder Management
- Event-Led Business Development (GDC, Gamescom)
AI in Business Development
- AI-Assisted Prospecting & Account Research
- AI-Assisted Market & Competitor Analysis
- AI-Supported Outreach Personalisation at Scale
- AI-Assisted Proposal & RFP Drafting
- Building Repeatable AI Workflows for Sales (Prompting, Automation)
- Commercial Understanding of AI’s Impact on Game Services Delivery
Languages
- English
- Spanish
- Catalan
- German
- Italian
Personal interests
- Passionate about scuba diving and boat sailing.
- Avid Traveler (+ 40 countries and 5 continents).
- Driving licence : Yes.
- Licence at recreational boats (PER) 2015.
- Gamer and video game industry.
- Experience working remotely.
Contact
- joanrubiraltabcn@gmail.com
- +34 617745966
- Menorca – Balearic Islands (Spain)
- Linkedin