Business Development Leadership for the Global Games Industry
- Director of Business Development at Lionbridge – €2M+ New-Logo Business and Annual Quota Delivered in Year One
- 6+ Years Selling Game Services to Publishers, Developers and Studios Worldwide
- Closed Multi-Year Agreements with Tencent, NetEase, Bandai Namco, Electronic Arts and Ubisoft
Director of Business Development | Gaming Services
Director of Business Development at Lionbridge, where I closed €2M+ in new-logo gaming business and delivered annual quota within my first year.
10+ years in B2B business development, 6 of them selling game services — co-development, art, QA and LQA, localization and player support — to publishers, developers and studios. At Antidote I led the global business development strategy and a team of four, helping grow the company from approximately €1M to €10M in valuation, and closed multi-year agreements with Tencent, NetEase, Bandai Namco, Electronic Arts and Ubisoft.
I run complex, consultative sales cycles into AAA studios, mid-size developers and publishers across EMEA, North America and APAC, owning the full process from prospecting through commercial structuring, negotiation and close. Fluent in English, Spanish and Catalan.
Work Experience
April 2025 – Present
Director of Business Development – Lionbridge
Driving Lionbridge’s global gaming business development strategy across EMEA, and APAC. Achieved annual quota and secured €2M+ in new-logo business within the first year.
1. New Business & Revenue Growth
Own a new-logo revenue target across the global gaming market, from pipeline generation through to signed contract.
Manage full enterprise sales cycles: market research, prospecting, discovery, solution design, commercial structuring, negotiation and close.
Sell the full game services portfolio — localization, QA and LQA, audio, art, co-development and player support — to publishers and developers.
2. Strategic Partnerships & Account Management
Build senior-level relationships with gaming publishers, developers and platform holders.
Grow strategic accounts through upsell, cross-sell and multi-year renewals.
3. Market Strategy & Research
Develop and execute go-to-market strategies to penetrate new accounts, segments and regions.
Track market trends, competitor activity and customer needs to shape commercial strategy and positioning.
4. Commercial & Cross-Functional Leadership
Lead commercial negotiations and contract discussions — MSAs, SOWs and rate cards — balancing customer requirements with margin and delivery capacity.
Work across commercial, operations, delivery, marketing, legal and senior leadership to build tailored client solutions.
September 2024 – February 2025
Senior Business Developer – Magic Media
Magic Media is an international gaming, tech and entertainment group providing art, game development, VFX and QA services. Drove new business across the global gaming market, generating 0.5M€ in qualified pipeline across 25 new accounts.
1. New Business & Sales Growth
Identified, qualified and pursued new business opportunities across the global gaming industry.
Managed end-to-end sales cycles from prospecting through negotiation and closing.
Negotiated commercial agreements and licensing contracts to maximise profitability.
Tracked and analysed pipeline and sales performance, optimising strategy on data.
2. Strategic Partnerships & Account Management
Built and maintained relationships with publishers, developers and industry stakeholders.
Led account management, ensuring client satisfaction and long-term retention.
Represented the company at industry events, trade shows and networking conferences.
3. Market Strategy & Research
Developed and executed go-to-market strategies to expand market presence and enter new markets.
Conducted market and competitive research to identify trends and growth opportunities.
4. Cross-Functional Collaboration
Worked with product, marketing, operations and leadership teams to align commercial opportunities with business objectives.
September 2020 – September 2024
Business Development Director – Antidote
Antidote is a user experience and playtesting platform for PC and mobile games. Led the global business development strategy and a team of four, contributing to the company’s growth from approximately €1M to €10M in valuation, selling into AAA publishers and independent studios across EMEA, North America and APAC.
1. Partnership & Deal Management
Closed and managed long-term commercial relationships with leading global publishers, including Tencent, NetEase, Bandai Namco, Electronic Arts and Ubisoft.
Owned the full sales cycle from prospecting and qualification through product demonstrations, solution design, negotiation and contract close.
Consistently met or exceeded monthly, quarterly and annual revenue targets.
2. Sales Leadership & Team Development
Built and led a team of four business development professionals, coaching them on complex and strategic opportunities.
Managed forecasting and pipeline discipline across the team.
3. Client Engagement & Commercial Advisory
Guided prospective customers through the full buying journey as a subject-matter expert and trusted commercial advisor.
Ran daily meetings with game developers and publishers, translating product capability into commercial value.
4. Cross-Functional Collaboration & Industry Presence
Worked closely with marketing, customer success, legal, technology and the founders to align commercial strategy with customer needs.
Represented Antidote at major international gaming events, including GDC and Gamescom.
2018 – 2020
Co-Founder – Engifield Engineering
Engifield Engineering is an engineering and consulting start-up connecting manufacturers with international suppliers and providing engineering services to businesses. Founded and run alongside my role at EIDE.
1. Venture Creation & Strategy
Identified a market opportunity and developed the business from concept to commercial operation.
Defined the initial business model, positioning and commercial strategy.
2. Marketing & Lead Generation
Created and launched the company’s website and developed initial marketing and lead-generation activities.
Generated leads through outbound prospecting, direct outreach and paid media campaigns.
3. Client Development
Developed relationships with prospects and managed client meetings across different levels of seniority.
Managed the early-stage commercial development of the company and built its initial customer pipeline.
4. Solution Development
Worked alongside the co-founder and engineering team to understand customer requirements and develop tailored solutions.
June 2016 – February 2020
Business Development Manager – EIDE
EIDE is an industrial manufacturing company specialised in Mechanical Power Transmission devices such as clutches and brakes. Led the international business development function across Europe, North America and Asia.
1. Export Strategy & Revenue Growth
Coordinated the company’s export policy, driving a 45% annual revenue increase over three years.
Defined commercial strategy, pricing policies and a partnership programme for international expansion.
2. Global Partnership & Business Development
Identified and secured new partners, distributors and manufacturers across European countries and globally within the Mechanical Power Transmission sector.
Developed partnerships with leading international companies across the aerospace and renewable energy sectors.
3. Client & Market Engagement
Managed key customer relationships, visiting clients and prospects 25% of the time.
Defined and prioritised the top 5 countries by revenue: France, Turkey, Canada, India and Germany.
4. Strategic Relationship Building
Coordinated engineers, founders and production teams to develop and deliver tailored solutions for customers.
Education
2015
Msc. International Business
ESCI Business School
2015
Msc. Teaching Training
Universidad Internacional de la Rioja (UNIR)
2014
Deg. Economic History + Erasmus Exchange
Universitat de Barcelona and Universität Leipzig (Germany)
2013
Dive Instructor PADI
Ban’s Diving Resort (Thailand)
Skills
- Consultative & Complex Selling
- Enterprise Sales & New Logo Acquisition
- Sales Negotiation & Commercial Structuring (MSAs, SOWs, RFPs, Rate Cards)
- Pipeline Management, Forecasting & Quota Ownership
- Strategic Account Management, Upsell & Cross-Sell
- Market Expansion & Go-to-Market Strategy (EMEA, North America, APAC)
- Game Services: Co-Development, Art Outsourcing, QA & LQA, Localization, Audio, Porting, Player Support
- Selling to AAA, AA, Indie, Mobile and F2P Publishers & Developers
- Gaming Market Knowledge (PC, Console, Mobile, Live Ops)
- Team Leadership, Coaching & Sales Enablement
- Cross-Functional & Stakeholder Management
- Event-Led Business Development (GDC, Gamescom, Devcom, Pocket Gamer Connects)
AI in Business Development
- AI-assisted prospecting, account research and competitive analysis
- AI-supported outreach personalisation, proposal and RFP drafting
- Building repeatable AI workflows for sales teams, and advising clients on how AI is reshaping game services delivery
Languages
- English – Fluent (professional and negotiation level)
- Spanish – Native
- Catalan – Native
- German – Intermediate (B2)
- Italian – Intermediate
Personal interests
- PADI-certified dive instructor and keen sailor.
- Avid traveller — 40+ countries across 5 continents.
- Lifelong gamer across PC, console and mobile.
- Recreational boating licence (PER), 2015.
Contact
- joanrubiraltabcn@gmail.com
- +34 617 745 966
- Menorca – Balearic Islands (Spain)